Is the Adelaide Casino going to rebrand itself?

Adelaide Casino has been rebranded a couple of times over it’s life.

casinoFor some reason this is the closest I can get to any actual Adelaide-specific SkyCity logo. It just doesn’t exist online, apparently.

All the way back in 2001, around a year after being bought by SkyCity Entertainment Group (10 months if you want to be a bit more specific), the casino was renamed to SkyCity Adelaide.
In 2009, in memory of the history of the Casino (as far as I’m aware, among other factors), they reverted the name back to Adelaide Casino with a new SkyCity-inspired logo.

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We’ve stayed with this branding for around nine years, but while I was doing some research, I came across something that has me questioning this. On the Australian Business Number Lookup website, you can see all of SkyCity Adelaide’s registered business names.

skycityABN

On this list you can see all past and present Business Names possessed under the company. The various restaurants ranging from Pullman to the recent Sean’s Kitchen and Madame Hanoi, the VIP Grange Room, and even a registration for SkyCity Online, which from what I can remember/find was an online “Free To Play” version of the pokies.

On there as well, are two instances of “SKY ADELAIDE”. The first entry has a registration that started in February of 2001 and was cancelled in February of 2010. This is very clearly the registration when the casino first became SkyCity Adelaide, being registered just months before the name change, and cancelled months after we reverted back to Adelaide Casino branding.

The second instance of the name was registered just over two months ago.

I remember at a big staff training session years ago, when David Christian ran the Casino. He took to the front and made a preceding speech to what was to be a long day learning about customer service. In amongst his words, David brought up the name change to Adelaide Casino that had happened a few years prior, and that there was discussion of switching back to SkyCity branding again.
After that, I waited to see what would happen. Years have gone by and we’ve changed managers multiple times that it was expected that such discussions would fall by the wayside for new goals and aspirations.

You can never say beyond a shadow of a doubt what is going to go on, especially at a casino, but it makes sense. With the massive expansion set to finish around two years from now, Adelaide Casino will no longer be a casino. It will be a hotel too, and a name like “SkyCity Adelaide” could be much better suited to such a situation.

Adelaide Casino Memorabilia–The Purple $1

There are very few things I’ve come across that I want as much as this. As far as I understand, the story goes that when Adelaide Casino first introduced the metal one dollar chip, they were actually offered a choice in colour.

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Gold…and purple.

Of course, the Casino ultimately opted for the gold chip (I have assumed because the Australian dollar coin is also gold), but a sample of the purple chip was still made. When the decision was made, the purple chip wasn’t needed anymore, and in the end someone got to take it home and add it to their collection.

I do not own the chip, sadly, but given it’s existence didn’t seem known until recently, I wanted to have a record of it here if not anywhere else.

Adelaide Casino Memorabilia–Carousel of Dreams Ruby Rewards Card

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This is a card I stumbled across, from a promotion in 2014. Carousel of Dreams ran from 13/06/14 to 12/07/14 which saw five cars given away across five Saturdays.

COD-Promo-1The image used during the promotion, showing off the five cars as a crazed giant throws them through the air.

The promotion was spread through the whole business. The casino had various circus performances during Carousel of Dreams that featured acrobats, jugglers and dancers. The bar had exclusive cocktails made up just for the promotion (All the videos promoting them seem to be down, unfortunately), and we had multiple smaller draws and competitions following the same theme.

At the time, the lowest Rewards member level was Ruby, and since that card was red as well, it got incorporated into the promotion. New members at the time got this card as a limited exclusive collectible.

Source: Carousel of Dreams website (Internet Wayback Machine)

I’ve started seriously collecting Adelaide Casino memorabilia.

For quite a while I’ve had a small collection of chips from Adelaide Casino. I had originally set myself a long term goal to collect at least one of each chip that the Casino has had, but obviously that is a collection that will get exponentially more expensive as I go.

Because of that, I decided to just put the collection away to deal with “later”. I had to handle it again when moving house just recently, and thought about it. My collection, courtesy of the lovely people in my life, had expanded rather passively from more than just chips. I had a few promotional badges –the sort they get staff to wear, advertising whatever competition or new game we had going– some decks of cards, and one or two pens.
In particular, I found a badge from towards the start of my tenure there, that promoted a competition we were doing around Blackjack.

27336418_1966536323673120_5794215563216905187_nGet a Blackjack with Jack Black! (IIRC This was a real quote on the promotion, or something to that effect. I need to find more, though.)

I realized that this badge was around 8 years old, and that there probably wasn’t much other evidence of this particular event ever taking place. I don’t know if the Casino actually keeps a record of all these things, or if they just throw it out the next day. Either way, I had a feeling of pride at keeping it. It served almost as an artefact of the history of Adelaide Casino. I had a renewed urge to start collecting again, but with less of an interest in collecting chips and more in collecting anything  from the Casino.

Over the weeks following, I’ve started scouring eBay for anything people might be posting for sale, and have nabbed a couple of neat things. I’ve also started asking around at work if anyone has any old badges or anything sitting in the bottom of their lockers, and have been gifted some items that have been frankly, quite incredible. I had hoped for things like coasters, pens and badges, but some things I didn’t expect at all.

I think of over the nine years I’ve worked at Adelaide Casino, and I think about the fact that I have cleaned out my locker multiple times, and thrown out things like this on several occasions. Things have changed and been rebranded multiple times, and if no-one else took a copy at the time, they are lost to time. Because of that, I’m going to be posting my findings on here with photos and scans, as a sort of personal archive of these things, so they’re not forgotten.