Adelaide Casino has been rebranded a couple of times over it’s life.
All the way back in 2001, around a year after being bought by SkyCity Entertainment Group (10 months if you want to be a bit more specific), the casino was renamed to SkyCity Adelaide.
In 2009, in memory of the history of the Casino (as far as I’m aware, among other factors), they reverted the name back to Adelaide Casino with a new SkyCity-inspired logo.
We’ve stayed with this branding for around nine years, but while I was doing some research, I came across something that has me questioning this. On the Australian Business Number Lookup website, you can see all of SkyCity Adelaide’s registered business names.
On this list you can see all past and present Business Names possessed under the company. The various restaurants ranging from Pullman to the recent Sean’s Kitchen and Madame Hanoi, the VIP Grange Room, and even a registration for SkyCity Online, which from what I can remember/find was an online “Free To Play” version of the pokies.
On there as well, are two instances of “SKY ADELAIDE”. The first entry has a registration that started in February of 2001 and was cancelled in February of 2010. This is very clearly the registration when the casino first became SkyCity Adelaide, being registered just months before the name change, and cancelled months after we reverted back to Adelaide Casino branding.
The second instance of the name was registered just over two months ago.
I remember at a big staff training session years ago, when David Christian ran the Casino. He took to the front and made a preceding speech to what was to be a long day learning about customer service. In amongst his words, David brought up the name change to Adelaide Casino that had happened a few years prior, and that there was discussion of switching back to SkyCity branding again.
After that, I waited to see what would happen. Years have gone by and we’ve changed managers multiple times that it was expected that such discussions would fall by the wayside for new goals and aspirations.
You can never say beyond a shadow of a doubt what is going to go on, especially at a casino, but it makes sense. With the massive expansion set to finish around two years from now, Adelaide Casino will no longer be a casino. It will be a hotel too, and a name like “SkyCity Adelaide” could be much better suited to such a situation.